The first, and most important, thing you need when developing a new product is a good ideas. You need a complete range of relevant skills. As well as the technical skills involved in developing the product.

In practice, most new products are improvements on existing products. Although improving an existing product might seem to have less potential than developing a completely new one, it is often enough to give you a competitive edge in a proven market.

With any new product, there is a risk that you may not produce what Customer want. This risk is typically higher when new product ideas are based on the availability of new technologies or your own inspiration, rather than being customer-led.

So it's a good idea to aim to solve a customer problem or improve a customer experience, rather than merely rehash existing products.

So it's a good idea to aim to solve a customer problem or improve a customer experience, rather than merely rehash existing products.